ABOUT ME.
ABOUT ME.
Driven by a passion for storytelling, innovation, and user-centric creative, I bring a wealth of visionary experience across both agency and client-sided roles. Skilled at transforming ideas into compelling campaigns, I specialise in building brands with authenticity and resonance whilst driving commercial growth.
About me
Experience / Employment
2020 - Present
Creative Director
The Dairy Agency
I lead the delivery and development of innovative branding, digital, and multi-channel marketing initiatives for a fully integrated brand and creative agency. I pitch to and collaborate closely with clients, translating their objectives into compelling creative solutions whilst leading a small, multi-disciplinary team. Balancing strategic vision with creative excellence, I ensure consistent, high-quality output, and impactful storytelling. With a keen eye on industry trends and emerging technologies, I drive forward-thinking campaigns that elevate brands and deliver measurable results.
2023 - 2024
Guest Lecturer (Contract)
Communication University of China / Nottingham Trent University
I was honoured to be invited to deliver guest lectures at the Communication University of China in Beijing. Over two years, I conducted 28 hours of lectures, providing students with insights into the practices of digital and creative agencies, in a Western context. My sessions encompassed key industry topics, including the pitching process, responding to creative briefs, and developing effective brand strategies.
2017 - 2020
Senior Designer
I joined The Dairy as a Senior Designer, delivering innovative solutions across multi-channel marketing, UX/UI, and branding projects. In addition to my design work, I mentored junior designers and student interns, fostering their growth and development. In 2020, I was promoted to Creative Director.
The Dairy Agency
2015 - 2016
Sign Right Creative
Digital Deadline
TruFrame
MX Display
Freelance Graphic Designer
After relocating from Leeds to Nottingham, I worked as a freelancer under the brand name BlueBear Creative while searching for a permanent role. During this time, I primarily served companies within the print and large format graphic industries.
2013 - 2015
Marketing and Creative Designer
As the lead designer within a global marketing environment, I developed innovative creative solutions and strategic initiatives to enhance the company’s reputation as a world leader in language technology. My responsibilities included conceptualising and executing visually compelling campaigns across multiple channels, collaborating with cross-functional teams to ensure brand consistency, and leveraging market insights to drive impactful design strategies. Through my work, I played a key role in strengthening the company’s global brand presence and supporting business growth objectives.
thebigword
2010 - 2013
Graphic Designer
My role encompassed both print and digital projects, where I provided essential support to the wider marketing department. I was responsible for managing the end-to-end writing and response process for bids and tenders, ensuring all materials were tailored to client needs and aligned with company objectives. This involved coordinating with various teams, maintaining high standards of accuracy and creativity, and contributing to the successful acquisition of new business through compelling and well-structured proposals.
Wates Construction
Education
2003 - 2006
University of Leeds
BA(Hons), Visual Communications and Marketing
2022
Nottingham College
Level 2 Award, Leadership and Team Skills
2002 - 2003
Loughbororough University
Diploma, Foundation Art and Design
1997 - 2002
